This Privacy Policy describes how we collect, use, process, and disclose your information when you visit our website, engage our consulting services, or communicate with us.
By using our website and services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Data").
A. Information You Provide Voluntarily:

• Contact & Professional Data: Your name, email address, phone number, company name, job title, and geographic location (e.g., when you fill out a contact form, request a consultation, or subscribe to a newsletter).

• Business & Marketing Insights: Information regarding your company’s marketing goals, ad spend, target audience, or current data strategies shared during intake or discovery calls.

B. Information Collected Automatically:

• Technical & Usage Data: Your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and the dates/times of your visits.

• Cookies and Tracking Pixels: We use standard tracking technologies (such as cookies, web beacons, and pixels) to analyze website traffic, optimize site performance, and understand user behavior.

2. Legal Basis for Processing (For EEA/UK Visitors)
If you are visiting from the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and using your Personal Data depends on the context:

• Performance of a Contract: To fulfill our obligations under a consulting agreement or take steps at your request prior to entering a contract.

• Consent: Where you have given explicit consent (e.g., opting into cookies or marketing newsletters). You can withdraw consent at any time.

• Legitimate Interests: To analyze website performance, improve our consulting services, and secure our website, provided these interests do not override your fundamental rights.

3. How We Use Your Information
We use your data to deliver tailored consulting services and maintain business operations. Specifically, we use it to:

• Provide, operate, optimize, and maintain our website.

• Respond to your inquiries, schedule consultations, and deliver client services.

• Analyze user behavior and traffic trends to improve our content, service offerings, and dashboard metrics.

• Send professional newsletters, industry insights, or promotional materials (which you can opt out of at any time).

• Comply with legal obligations and safeguard our business.

4. Sharing, Selling, and Disclosure of Data
We do not sell your personal information for monetary consideration.
However, because we use standard digital analytics and marketing tools (like Google Analytics), these data transfers may technically qualify as "sharing" or "selling" data under certain US state privacy laws like the California Consumer Privacy Act (CCPA).
We may disclose your data to trusted third-party service providers who assist us with:

• Website hosting and maintenance.

• Email delivery, newsletters, and customer relationship management (CRM) tools.

• Web analytics platforms to track user behavior.

All third-party partners are strictly bound by confidentiality agreements and are prohibited from using your data for any purpose other than providing services to us.
5. Global Data Transfers
Because we operate from New York, United States, and serve clients globally, your Personal Data may be transferred to, stored, and processed in the US.
If you are located in the EEA, UK, or Switzerland, we ensure appropriate safeguards are in place for these cross-border transfers—such as relying on the European Commission's Standard Contractual Clauses (SCCs)—to guarantee your data receives an equivalent level of protection.
6. Data Security (NY SHIELD Act Compliance)
In alignment with the New York SHIELD Act, we maintain reasonable administrative, technical, and physical safeguards designed to protect your data against unauthorized access, loss, alteration, or disclosure. While we implement industry-standard protocols, no method of transmission over the internet or electronic storage is 100% secure.
7. Your Rights and Choices
Depending on where you reside (e.g., the EU, UK, California, or other US states), you may have the following rights regarding your Personal Data:

• Right to Access/Know: Request a copy of the specific data we hold about you.

• Right to Rectification: Request that we correct inaccurate or incomplete data.

• Right to Erasure ("Right to be Forgotten"): Request that we delete your personal information, subject to certain legal exceptions.

• Right to Opt-Out: You can opt out of marketing emails instantly by clicking the "unsubscribe" link. You can also configure your web browser to reject cookies.

To exercise any of these rights, please contact us using the details provided below.
8. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our business practices or global privacy regulations. We will notify you of any material changes by updating the "Effective Date" at the top of this page.
9. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

• Email: julie@urbanorthmedia.com

• Attn: Privacy Dept.